ABOUT XYZ
At XYZ, our mission was to bring high-end design into the homes of everyday consumers. We achieved this by leveraging additive manufacturing processes, allowing us to craft intricate and beautiful forms.
Our name is a celebration of this very process, paying homage to the X, Y, and Z axes of the 3D printers we use to create every lamp in our collection.
We hope this lamp not only illuminates your space but also serves as a reminder that high end design can and should be accessible. Thank you for inviting our products into your home and supporting our mission to make high end design accessible to all.
This project was in collaboration between me and two industrial designers: Grant Kilgard and George Hausberger. We launched our product as part of the Homegrown Studio for the grand opening of Adaapt, a student-run store near Findlay Market in Cincinnati.
In total, we created and sold around 31 complete lamps, going above our requirement of 15, through carefully utilizing our budget of $250 given to us by the University of Cincinnati.
THE SHOP
HAPPY CUSTOMERS
branding
WORDMARK
FONTS
COLORS
pRODUCTION
Brand development
Our goal with our branding was to find something that represented the process of 3D printing, the forms being created, or the representation of light.
INITIAL RESEARCH
Target Market
Fellow Designers
People interested in Design and Art will be attracted by the organic forms that we create with our lamps.
Interior Decorators
These designs offer unique, conversation-starting pieces for homes, making them ideal for individuals seeking to enhance their interior aesthetic.
Design Priorities
Short 3D Print Time (<10 Hours)
Zero or minimal supports
Perceived Value
Texture on 3D Print
Aesthetic Neutrality
Insight Statements from Landscaping & Market Research
Initial market research conducted, displaying competitor products in a concise matrix.
After conducting market research, our group was able to conduct a ranked list of overall aesthetic & design features to be included.
Used these insights to create 5 prototypes.
Adults
From young adults upgrading their apartments to seasoned homeowners refining their spaces, our target market values innovative, high-quality lighting solutions.
Us
We are doing this project because we love the process that can create these cool forms. And we know other college students love them as well.
Our primary goal was to balance efficiency with aesthetic appeal. Each 3D-printed shade was designed to minimize cost and production time while maintaining a print duration of under 10 hours and requiring minimal supports to ensure seamless fabrication.
Our primary goal was to balance efficiency with aesthetic appeal. Each 3D-printed shade was designed to minimize cost and production time while maintaining a print duration of under 10 hours and requiring minimal supports to ensure seamless fabrication.
concept development
The initial design phase involved exploring diverse forms for shades and bases, focusing on material interactions and overall harmony.
Sketches
Initial Prototypes
Digital Survey
We understood that utilizing 3D printing for the lamp shades would streamline the iterative process. Keeping this in mind, we recognized the importance of expanding our concept to include a diverse selection of lamp shades that can be easily attached to a standardized base. Our exploration led us to develop lamp shades with a variety of styles, ranging from structural and minimalist to fluid, soft, and organic designs.
Throughout 20 in-person interviews, we were almost left with more questions than answers. However, after talking with a few mentors and guest critics from 1819, our concept was somewhat validated. Fully 3D printed was the way to go.
To get accurate results, we carefully created survey questions to get honest feedback. We showed detailed visuals with close-up views and a complete grid of all important parts. In just 24 hours, we got more than 75 responses from social media followers.
In Person Validation
product refinement
Golden Prototypes
